Go, Do, Be.


03/16/2012  — 

RSS Feeds To Follow


  • http://blog.ruhlman.com/ruhlmancom/index.rdf
  • http://blogs.kqed.org/food/feed/
  • http://www.tastespotting.com/atom.php
  • http://feeds.feedburner.com/FpDailyTest
  • http://feeds.feedburner.com/foodgawker?format=xml
  • http://foodporndaily.com/feed
  • http://amuse-biatch.blogspot.com/feeds/posts/default
  • http://anthony-bourdain-blog.travelchannel.com/atom.xml
  • http://greacen.com/greacen/fruit/rss.cfm
  • http://alineaathome.typepad.com/alinea_at_home/rss.xml
  • http://carolcookskeller.blogspot.com/feeds/posts/default
  • http://feeds.feedburner.com/foodgawker?format=xml


  • http://www.blogger.com/feeds/2644701268942249637/posts/default
  • http://www.qualitypeoples.com/feed/atom/
  • http://shipwormandgribble.blogspot.com/feeds/posts/default?alt=rss
  • http://wwwbadtripsurfandsounds.blogspot.com/feeds/posts/default?alt=rss
  • http://surftherenow.com/feed/atom/
  • http://www.surfysurfy.net/feeds/posts/default
  • http://www.niceness.org/wordpress/?feed=atom
  • http://www.stokemaster.com/StokePortal/desktopmodules/activeforumstopposts/feeds.as px?tabid=55&moduleid=609
  • http://hishred.blogspot.com/feeds/posts/default
  • http://sfbay.craigslist.org/search/sss?query=longboard&format=rss
  • http://sfbay.craigslist.org/search/sss?query=capresso&format=rss
  • http://sfbay.craigslist.org/search/sss?query=stewart+surf&format=rss


  • http://www.dancarlin.com/dchh.xml
  • http://feeds.feedburner.com/29songs
  • http://www.airkingsound.com/autopilot/atom.xml
  • http://www.slumberlandrecords.com/podcast/slrpodcast.xml
  • http://perfect.slumberlandrecords.com/?feed=atom
  • http://blog.myspace.com/blog/rss.cfm?friendID=135294561
  • http://blog.360.yahoo.com/rss-mbNcWewzaa_0sK.cQKyrjLMZKKlvzw.RYn1m


  • http://feeds.feedburner.com/assemblablog
  • http://socialmode.com/feed/
  • http://blog.freebase.com/?feed=rss2
  • http://feeds.feedburner.com/sharkjumping/xman
  • http://feeds.brightcove.com/brightcoveblog
  • http://feedproxy.google.com/Techcrunch
  • http://feeds.feedburner.com/Trizle
  • http://24lilhours.blogspot.com/feeds/posts/default


  • http://feeds.feedburner.com/OpenadsBlog
  • http://feeds.feedburner.com/OpenadsForum
  • https://developer.openads.org/timeline
  • http://www.doubleclick.com/insight/blog/atom.xml
  • http://adage.com/rss-feed?section_id=350


  • http://nikcarlson.blogspot.com/feeds/posts/default
  • http://realtravel.com/feed-R5034187-rss.xml
  • http://wwwilsons.wordpress.com/feed/


  • http://feeds.feedburner.com/GreacenZone
  • http://digg.com/rss_search?search=netscrap&area=all&type=url
  • http://www.linkedin.com/rss/nus?key=n1CA6rwTmLou- nEFpVtHFspiJkbjco4IcsVXzEsIbjlC6U2rSiJwyL8CXm1Lsm0E
  • http://www.facebook.com/feeds/friends_status.php? id=556260904&key=4a01eebf05&format=rss20
  • http://www.facebook.com/feeds/status.php? id=556260904&viewer=556260904&key=1985e2125a&format=rss20
  • http://js-kit.com/rss/29.netscrap.com/29/
  • http://js-kit.com/rss/songaday.netscrap.com/songaday/
  • http://feeds.kodakgallery.com/greacen/main/rss-albums.xml
  • http://www.vizu.com/results.rss?n=67517


http://feeds.feedburner.com/ICanHasCheezburger http://www.miniclip.com/games/en/feed.xml


http://paigemorrison.smugmug.com/hack/feed.mg? Type=nickname&Data=paigemorrison&format=atom03 http://feeds.feedburner.com/Twitpic http://feeds.feedburner.com/nourse/zhIY


http://trac.edgewall.org/timeline? milestone=on&ticket=on&changeset=on&wiki=on&max=50&daysback=90&format=rss http://www.lambdaprobe.com/forum2/rss/rssthreads.jspa http://forums.openqa.org/rss/rssthreads.jspa?forumID=1&full=true&numItems=50 http://blogs.jetbrains.com/idea/feed/ http://www.trac-hacks.org/timeline? wiki=on&ticket=on&changeset=on&max=50&daysback=90&format=rss http://www.lambdaprobe.org/forum2/rss/rssmessages.jspa?forumID=1 http://www.lambdaprobe.org/forum2/rss/rssmessages.jspa?forumID=2 http://www.lambdaprobe.org/forum2/rss/rssmessages.jspa?forumID=3 http://snippets.dzone.com/rss/tag/bash http://googletesting.blogspot.com/atom.xml http://feeds.feedburner.com/blogspot/tRaA http://rss.groups.yahoo.com/group/brightcove-dev/rss

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12/15/2009  — 

Rubicon Project Ad Network Sloughs-off Small Publishers

Looks like my run with the Rubicon Project is about to end. They are starting to charge publishers a (laughable) $2000/month fee for using their network. I'd love to make more than $2k/mo over on NetScrap.com, but even with 100k impressions a month it's nowhere near that volume. This likely spells the end of my relationship with Rubicon.

Rubicon's service had a great promise: automatic optimization for the ad campaigns that run on your site. They claimed that they'd be able to run the highest-value ads through this optimization. Their system seemed to perform well for a few months, but like all networks the effective CPM eventually started to peter-out.

My guess is that Rubicon's continual focus on premium (read: large-volume) publishers is really driving this. Do they need to aim high-value ads toward their premium properties? Are the operational costs really catching up with their network? The ads on NetScrap.com make a little dough to cover part of the hosting costs. The returns haven't been that great though, maybe I'll just kill them all.

Rubicon Folks-

I am disappointed to read about these changes in your terms. Your decision to scrape small publishers off of your network by charging fees seems to be directly opposed to your 'power to the publisher' tagline. I hope the premium publishers you pursue will accept and understand this apparent disconnect between your claims and your actions.


Here's the notification from the Rubicon team:

Dear Customer,

It's been a growth-filled year at the Rubicon Project. We've expanded internationally to several continents, continued enhancing our technology and support offerings and welcomed hundreds of new customers to our developing global family.

Over a year ago, we narrowed our focus to concentrate on the premium publisher segment of the market -- tailoring our products, services and level of support to meet their needs. At that time we ceased taking on new sites that didn't meet minimum impression and managed revenue thresholds, but allowed existing small to mid-sized publisher customers to remain using the platform and services.

Despite great strides in developing and applying patent-pending technologies to the management of display inventory, due to the nature of the industry we operate in, there are a number of key elements that still require considerable amount of staff and resources. Primary among those are the development of new ad network relationships, applying resources to collect and consolidate stats from disparate ad networks, billing, responding to and resolving publisher inquires and managing a high level of overall ad quality. As we always strive to give the best to everyone we work with, we've continued to service small and mid-sized publishers, some running 25,000-100,000 impressions a month just as we do premium publishers running 50 million a month. The costs have really begun to add up and we've come to the realization that this simply isn't scalable given our existing basic fee structure.

Beginning January 1st, in order for publishers to continue to be able to access our technology platform and associated support services, we are instituting a requirement for a monthly minimum fee of $2,000, below which a publisher will have to make up the difference. By means of example, if your fee on managed revenue ends up being only $500 a month, you will be responsible for the additional $1,500 to make up for the costs associated with managing and supporting our, and your, business. We recognize these minimums are not going to work for all publishers. If you choose to pass on the new monthly minimum and close your account, we hope you will continue to keep us in mind as your traffic grows and it makes more economical sense for you.

One thing to consider when making your decision on how you would like to proceed, is how your traffic is currently allocated and whether you are serving all your Ad Networks through the Rubicon platform vs. outside of it. This additional traffic might help you meet the minimum monthly fee, while at the same time providing additional lift for your overall inventory.

If you would like to continue to access the Rubicon Project's technology and services, please let us know no later than December 18th by responding to globalsupport@rubiconproject.com Best Regards, the Rubicon Project

This email was sent to: *@netscrap.com*

This email was sent by: the Rubicon Project 1925 S Bundy Drive Los Angeles, CA 90025 USA

03/29/2009  — 

Twitter-Based Blog Syndication Flowchart

Following on the microsyndication theme I mentioned earlier, I decided to map out the events that take place when I put a new post onto this blog.

Here are the basics:

  1. I publish an article on greacen.com. The article appears on the site as well as a (private) url of an RSS feed which...
  2. is polled regularly by feedburner.com which republishes the feed and gives me some basic analytics for how the feed is used and...
  3. is polled by twitterfeed.com. It reads the feed and gets twitter-friendly shorturls for each feed item and updates...
  4. twitter.com with each new article which...
  5. updates my status on facebook.com.

The nice part about this setup is that it's all automatic: the only action I take is posting my idea onto my site. The feeds take it the rest of the way.

Analytics are pretty crude at this point. Any clicks on the feedburner-based feed should offer some basic analytics. If I really wanted details, I think I'd need to generate a separate feed for each microsyndication destination if I wanted to measure twitter clickthroughs vs. facebook clickthroughs (though google analytics should offer a hint about the source of clicks to greacen.com)

Here's the Graphviz drawing of the flow I described above. digraph BlogPost {
ratio = fill;
node [style="rounded,filled,bold" shape="box" fillcolor="skyblue"];

/* Set up specific shapes */
"RSS Aggregators" [style="rounded" shape="box3d"];
"URL Shortener" [style="" shape="invisible" label="URL Shortener"];
"Analytics" [style="" shape="invisible"];
"greacen.com" [label="greacen.com\nPublish\nblog\narticle"];
"feedburner.com" [label="feedburner.com\nAnalytics\nand\nscaling"];

/* Box in those 3rd party things */
subgraph cluster_c1 {"Analytics"; "URL Shortener";
label="Other Parties"; style= "dashed";}

/* Show and label relationships */
"greacen.com" -> "feedburner.com" [label="GET RSS" dir="back"];
"feedburner.com" -> "twitterfeed.com" [label="GET RSS" dir="back"];
"feedburner.com" -> "Analytics" [];
"twitterfeed.com" -> "URL Shortener" [label="GET URL" ];
"URL Shortener" -> "twitterfeed.com" [];
"twitterfeed.com" -> "twitter.com" [label="POST\ntwitter\napi"];
"twitter.com" -> "facebook.com" [label="facebook/twitter\nbridge"];
"feedburner.com" -> "RSS Aggregators" [label="rss feed" color="darkorange"] ;
"twitter.com" -> "RSS Aggregators" [label="rss feed" color="darkorange"] ;
"facebook.com" -> "RSS Aggregators" [label="rss feed" color="darkorange"] ;

Here's what those instructions become with a click:

publishing flow

This is different from my surf report post. The surf report is the content, whereas with a blog post, my site holds the real content. The RSS feeds publish a pointer to the original content.

Make sense?

03/24/2008  — 

Simple Rss Widgets

I love to browse off-the-shelf tools and doodads floating around the net. Recently I was looking for a widget to publish our corporate news titles on the gofish.com homepage. Sure, I'd love have time to write this from scratch, I don't... but I have about enough time to try 5 and see what works the best.

Quick summary of the features I'd like to shoot for:

  • MUST: browser compatible
  • MUST: pull corp feed
  • MUST: be easy to implement
  • SHOULD: customize colors
  • SHOULD: customize dimensions
  • SHOULD: be quick to load (<3secs)
  • SHOULD: not give up too much info to a 3rd party
  • SHOULD: serve it in a 300x250 RECT size.(why not?)
    • 305x215 Whole corner
    • 305x40 The heading
    • 305x175 List area
  • NICE: pull & mix several feeds
  • NICE: sort multiple feeds
  • NICE: Re-syndicate the widget

Our Raw Feed
Looks like I can grab a feed of each category. This might make for some handy intermingling of headlines. The downside is that it looks like I'm pulling a whole-article feed. I'll see if I can get this to just pull the titles. I'll set up a feedburner feed at http://feeds.feedburner.com/GoFishCorp before using one of these doodads.


www.yourminis.com seems like a neat platform for building and syndicating a flash widget. They allegedly have some relationship with brightcove, I'll see if there's anything worth exploring there.

WidgetBox widget
This looks like a javascript/xhtml implementation. Kinda nice, but let me check it out in a pile of browsers first. Seems like the widgetbox is chock full of other presentations. Would be nice to find one that can handle a few feeds at once.

Some javascript doodad
It's a freebie, kinda simple: http://itde.vccs.edu/rss2js/build.php. Kinda simple, but it looks like I can style the output pretty easly.

Another javascript doodad

Nice javascript-only implementation, doesn't seem like it's working though.

Feed Sweep
Feedsweep is free for noncommercial use, handles a bunch of feeds at once, and is super-simple to put together. Creates a nice dhtml presentation of the title list. I think this

Another freebie, not sure I can get this into the dimensions of the content area on the homepage.

RSS to JavaScript

What do you like? The other folks on the team here seem to like the yourminis the best. I'll put a POC together soon.

01/23/2008  — 

Chasing the blue dragon: Blue Bottle Coffee Opens

Blue Bottle Coffee opened up a cafe near my office today. I snuck over to check out the absurd contraption they're employing to make a cup of joe. Yes it's as kooky as it looks, yes they're as earnest about javic-perfection as you'd expect from someone using a $20K Mr. Coffee machine, yes it's expensive (my 3-cup pot was ~$10.50), but yes the coffee is great.

They had three items on the siphon bar menu. I ordered the C.O.E. Cooperativa Vasquez from Nicaragua: earthy and subtle, extremely well-balanced. Its subtly floral notes reminded me of the Panama Esmeralda Geisha that a generous friend brought over a while back. I got about 3 cups from my 'pot'. 'Kaleidoscopic' is a good term for the flavor; each cup brings out different qualities in the coffee.

The master at work

Brand new siphons

Cleaning out the grounds

So set your expectations: premium beans + meticulous preparation = mmmmm (for a price). They serve regular coffee, espresso, etc. as well. Hopefully the novelty of the siphon won't overwhelm the place and make it impossible to pick up a latte (though I'll remain a Trieste regular). Also, look for much bloggation about this in the near future. I saw about a zillion mobloggers on iphones snapping pics.

One final note is that this location is in an area getting a facelift. Looks like this will make a handsome addition to the neighborhood.

01/21/2008  — 

34 million lattes on Howard St.

01/09/2008  — 

Caffe Trieste in SOMA is the place